Lamborghini has always been known for two things: beauty and speed. And exclusivity, I guess. Seriously, can anyone think of a slow Lamborghini? I'm biased, I've been a Lambo fan ever since I saw pictures of that "what the 80's think the year 2001 will look like" classic, the Countach.
One could argue that all Italian supercar manufacturers portray their brand so clearly, but Lamborghini is just different. It may be that since the inception of the Countach in 1974, they have rigidly stuck to a "wedge-shape" design not seen in other supercars. For me, that makes them all the better-looking next to the odd, bubbly Pagani Zonda or Ultima GTR; or even the (comparatively) generic Ferrarri lineup. Nothing else looks like a Lambo.
How can I apply this to my work? Easy. Make everything wedge-shaped and make it cost no less than $180,000.
But seriously folks, I guess it all begins with style. I'm not sure if I have a style to my products yet, but I know really I try to solve problems first and work style around it. Form always follows function, but I'm thinking I shouldn't treat form as just looks, as I've been doing. No one's going to buy a Nobel-prize winning product if it's butt-ugly. Well maybe no one.
Okay, it's nearly 1 a.m. and class is at 9. I needs me some beauty sleep.
Peace, love and fast cars,
-Flex
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Branding for companies such as Lamborghini is of critical importance, especially in times such as this. Saw a really interesting interview the other day with Manfred Fitzgerald (brand director, lamborghini) talking about the importance of brand identity. Definately worth a watch!
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